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UGC NET Management Previous Year Solved Papers - December 2018

Avatto > > UGC NET Management > > UGC NET Management Previous Year Solved Papers > > December 2018

31. Match the items of List-I with the items of List-II and choose the correct answer from the code is given below.

List-I (Market segmentation method)	List-II (Sample segment)
(a) Demographic	(i) Self-values
(b) Psychographic	(ii) Convenience
(c) Benefits	(iii) Gender
(d) Behavioral	(iv) Loyalty

A
(a) (b) (c) (d)
(iii) (i) (ii) (iv)
B
(a) (b) (c) (d)
(iii) (iv) (ii) (i)
C
(a) (b) (c) (d)
(ii) (iv) (iii) (i)
D
(a) (b) (c) (d)
(iii) (ii) (i) (iv)

Answer
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Option : A
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32. Which one of the following relates to products or services for which consumers will spend a fair amount of time comparing alternatives?

A
Unsought products/services
B
Convenience products/services
C
Shopping products/services
D
Specialty Products/services

Answer
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Option : C
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33. The following statements relate to social media.
Choose the correct code for the statements being correct or incorrect.
Statement I: Social media does not allow users to interact among themselves.
Statement II: Social media helps facilitate the consumer’s decision process by encouraging need recognition, information search, alternative evaluation, purchase, and post-purchase reviews.
Code:

A
Statement I is correct, but II is incorrect.
B
Statement II is correct, but I is incorrect.
C
Both the statements I and II are correct.
D
Both the statements I and II are incorrect.

Answer
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Option : B
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34. “Explain the nutritional values of different foods” is an objective of which one of the following social marketing programs?

A
Value campaigns
B
Action campaigns
C
Behavioral campaigns
D
Cognitive campaigns

Answer
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Option : D
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35. A manufacturer, to market its products, focuses on the following marketing channel alternatives:
(i) Telemarketing
(ii) Distributors
(iii) Sales force
(iv) Internet
(v) Retail stores
(vi) Value-added partners
Select the code of correct sequence of the channel alternatives in order of increasing cost per transaction.
Code:

A
(iv), (v), (i), (vi), (ii), (iii)
B
(iv), (i), (v), (ii), (vi), (iii)
C
(i), (iv), (ii), (v), (iii), (vi)
D
(i), (iv), (v), (ii), (iii), (vi)

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Option : B
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UGC NET Management Previous Year Solved Papers

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