The service marketing mix is an extended marketing mix and includes:
(i) People
(ii) Process
(iii) Service
(iv) Physical evidence
Codes:
A. | (ii), (iii) and (iv) |
B. | (i), (ii) and (iii) |
C. | (i), (ii) and (iv) |
D. | (i), (iii) and (iv) |
Option: C Explanation : Click on Discuss to view users comments. |
Black box model in marketing relates to:
A. | Marketing planning |
B. | Marketing mix |
C. | Marketing control |
D. | Consumer behaviour |
Option: D Explanation : Click on Discuss to view users comments. |
Items, considered part of the augmented product, do not include:
A. | Guarantee |
B. | Warranty |
C. | Complementary products |
D. | Channels of distribution |
Option: D Explanation : Click on Discuss to view users comments. |