June 2012 - Paper 3

66:  

Match items in List - II with items in List - I :

           List-I                               List-II

I. Mega Marketing                 1. Advertising

II. Penetration Price              2. Kotler

III. Promotion Mix                  3. Low price

IV. Customer Satisfaction    4. Post Purchase Behaviour

A.

Codes:

1 2 3 4

I II III IV

B.

Codes:

1 2 3 4

III I II IV

C.

Codes:

1 2 3 4

IV III II I

D.

Codes:

1 2 3 4

III IV I II

 
 

Option: B

Explanation :

Click on Discuss to view users comments.

Write your comments here:



67:  

One of the items is not related with e-banking :

 

A.

Demand Draft

B.

SPNS

C.

ECS

D.

ATM

 
 

Option: A

Explanation :

Click on Discuss to view users comments.

Write your comments here:



68:  

What is relevant to place variable of marketing mix?

A.

Branding

B.

Price penetration

C.

Sales personnel motivation

D.

None

 
 

Option: C

Explanation :

Click on Discuss to view users comments.

Write your comments here:



69:  

Statement (A) : Sales promotion has a strong impact on consumer behaviour in rural India.

Reason (R) : Rural people in India give utmost significance to sales promotion schemes.

A.

Statement (A) is correct but Reason (R) is incorrect.

B.

Statement (A) is incorrect, but Reason (R) is correct.

C.

Both Statement (A) and Reason (R) are correct.

D.

Both Statement (A) and Reason (R) are incorrect.

 
 

Option: A

Explanation :

Click on Discuss to view users comments.

Write your comments here:



70:  

What is customer delight?

A.

Performance equal to expectation

B.

Performance less than expectation

C.

Performance more than expectation

D.

Expectation more than performance

 
 

Option: A

Explanation :

Click on Discuss to view users comments.

Write your comments here: