JUNE 2013 - Paper 3

21:  

Consider the following statements and find out the correct alternative from the codes given below :

(i) A firm's marketing information system is a component of its marketing research system.

(ii) The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.

(iii) Survey research is seldom used for studying consumer perception and attitudes.

(iv) The concept of cognitive dissonance is relevant to study consumer's post-purchase behaviour.

A.

All the statements are true.

B.

All the statements are false.

C.

(i) is false and the rest are true.

D.

(ii) and (iv) are true and the rest are false.

 
 

Option: D

Explanation :

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22:  

HRM is viewed as a management process, consisting of four functional activities :

(i) Acquisition

(ii) Motivation

(iii) Development

(iv) Resolution of industrial disputes

(v) Maintenance

Select the correct combination.

A.

(i), (ii), (iii) and (iv)

B.

(i), (ii), (iii) and (v)

C.

(i), (ii), (iv) and (v)

D.

(i), (iii), (iv) and (v)

 
 

Option: B

Explanation :

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23:  

Assertion (A) : The 'Balance of Payments' presents a classified record of all receipts on account of goods exported, services rendered and capital received by 'residents' and payments made by them on account of goods imported and services received from capital transferred to 'non-residents' or 'foreigners'.

Reason (R) : The 'Balance of Payments' of a country is a systematic record of all economic transactions between the 'residents' of a country and the rest of the world.

 

A.

Both (A) and (R) are correct and (R) is the right explanation of (A).

B.

Both (A) and (R) are correct, but (R) is not the right explanation of (A).

C.

(R) is correct, but (A) is not correct.

D.

Both (A) and (R) are incorrect.

 
 

Option: A

Explanation :

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24:  

Match the items of List-I with the items of List-II and select the correct answer.

List - I                                 List - II

(a) Economic profit        (i) Total Revenue Explicit cost

(b) Accounting profit      (ii) Buyers and Sellers exchanging

(c) Collusion/Cartel        (iii) Total Revenue  - Total cost

(d) Market                       (iv) Oligopoly

A.

Codes:

(a) (b) (c) (d)

(iii) (i) (iv) (ii)

B.

Codes:

(a) (b) (c) (d)

(i) (ii) (iii) (iv)

C.

Codes:

(a) (b) (c) (d)

(iv) (iii) (ii) (i)

D.

Codes:

(a) (b) (c) (d)

(ii) (iv) (i) (iii)

 
 

Option: A

Explanation :

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25:  

The description of a product's quality, features, style, brand name and packaging identifiers the

A.

Actual product

B.

Augmented product

C.

Core product

D.

Tangible product

 
 

Option: D

Explanation :

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