December 2014

1:

Which of the following statements is not true ?

A.

A group of firms following the same strategy in a market is called a ' strategic group'.

B.

The members of strategic group are the key competitors.

C.

The type of competition among them is known as generic competition.

D.

The height of entry barriers differ for each group.

 

Answer : C

Explanation :

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Option: A

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