Consider the following statements:
(a) All marketing strategy is built on segmentation, targeting and positioning.
(b) A brand mantra must communicate both what a brand is and what it is not.
(c) Goal incompatibility is one of the major causes of conflict among distribution channel members.
(d) Physical goods, services and stores can have a brand name, but ideas and people cannot.
Which of these statements are true?
| A. | All of them |
| B. | (a) and (b) |
| C. | (b) and (c) |
| D. | (a), (b) and (c) |
Answer : D Explanation : |
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Option: A Explanation : Explanation will come here. Explanation will come here. Explanation will come here. Explanation will come here. Explanation will come here. |
