Which of the following is not factors of the demand variable, according to Philip Kotler?
A. | Environment Variable |
B. | Competition Variable |
C. | Customer Variable |
D. | All of the above |
Answer : D Explanation : According to Dr. Philip Kotler, “Demand variables are the factors which affect Industry and company sales.” Hence, the demand variables are broadly classified into two parts: a) Controllable and b) Uncontrollable. Controllable Demand Variables These variables can be controlled by the business enterprise itself. These variables are price of product, quality of product and channels of distribution. Uncontrollable Demand Variables These variables affect the demand of the product of the company. They cannot be controlled by the business enterprise. These factors are:-
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Option: A Explanation : Explanation will come here. Explanation will come here. Explanation will come here. Explanation will come here. Explanation will come here. |