Advanced Questions

1:

The single group within society that is most vulnerable to reference group influence is

A.

The older consumer who feels somewhat left out of things

B.

Married women, many of whom feel a need for stability in their lives

C.

New immigrants who really want to assimilate into their new culture

D.

Children, who base most of their buying decisions on outside influences

 

Answer : D

Explanation :

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Option: A

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