4. Match the items of List-I with List-II and indicate the correct code of matching:
List-I | List-II |
(a) Micro external environment | (i) Economic and political factors |
(b) Macro external environment | (ii) Competition among diverse products targetting disposable income of consumers |
(c) Non-price competition | (iii) Input suppliers |
(d) Desire competition | (iv) Sponsoring of events like sports |
CODES
(a) | (b) | (c) | (d) | |
1 | (iii) | (i) | (iv) | (ii) |
2 | (ii) | (iii) | (iv) | (i) |
3 | (iv) | (ii) | (iii) | (i) |
4 | (iv) | (i) | (ii) | (iii) |