4. Match the items of List-I with List-II and indicate the correct code of matching:
| List-I | List-II |
| (a) Micro external environment | (i) Economic and political factors |
| (b) Macro external environment | (ii) Competition among diverse products targetting disposable income of consumers |
| (c) Non-price competition | (iii) Input suppliers |
| (d) Desire competition | (iv) Sponsoring of events like sports |
CODES
| Â | (a) | (b) | (c) | (d) |
| 1 | (iii) | (i) | (iv) | (ii) |
| 2 | (ii) | (iii) | (iv) | (i) |
| 3 | (iv) | (ii) | (iii) | (i) |
| 4 | (iv) | (i) | (ii) | (iii) |