PREVIOUS YEAR SOLVED PAPERS - June 2019
52. Consumer behaviour does NOT consist which of the following activities?
- Option : D
- Explanation : Consumer behaviour consists of all the activities people undertake when obtaining, consuming and disposing of products and services. Studying consumer behaviour involves looking at what influences people to behave in particular ways when obtaining products, using them and disposing of them.
Understanding the way people think when they go about their purchasing behaviour is a key factor in successful marketing. The motivations, decision-making processes and post-purchase behaviour of consumers are useful when seeking to persuade people to choose one product rather than another, and to encourage people to recommend products to their friends.
- Option : B
- Explanation :
Where, A = annual consumption
B = ordinary cost per order
CS = carrying cost per unit per annum
54. Which of the following types of goodwill is considered to be the best?
- Option : B
- Explanation : According to Wilson, “Goodwill has been very ably divided into three types—cat, dog and rat—in view of the peculiar habits of these three animals. The cat tends to stick to the abode, cat goodwill is therefore that which will adhere to the business which is being transferred and is the most valuable. The dog follows his master, dog goodwill is difficult to transfer and is correspondingly less valuable. The rat is a migrant, rat goodwill is practically valueless, as it represents those customers who have no specialities either to the business or its properties and who may be here today and gone tomorrow. Summed up, cat goodwill is adherent; dog personal and rat fugitive. Adherent goodwill is only valuable as attaching to the business; personal goodwill is unsaleable, fugitive goodwill is only valuable in that as one fugitive goes another may arrive.”
55. Match List-I with List-II:
| List-I | List-II |
| (a) Net income approach | (i) Inventory management |
| (b) Gordan model | (ii) Capital budgeting |
| (c) Internal rate of return | (iii) Capital structure theory |
| (d) Reorder level | (iv) Dividend theory |
Codes
| (a) | (b) | (c) | (d) | |
| 1 | (ii) | (iii) | (iv) | (i) |
| 2 | (iii) | (iv) | (ii) | (i) |
| 3 | (iii) | (iv) | (i) | (ii) |
| 4 | (ii) | (i) | (iv) | (iii) |
