Marketing Management - Marketing Management Section 1
| List-I (Marketing Sub-plans) | List-II (Factors) |
| (a) Base Line Research | 1. Market Segmentation |
| (b) Technical Plan | 2. Branding |
| (c) Organizational | 3. Distribution Plan |
| (d) Contingency | 4. Market Expansion Plan |
| 5. Tax |
| List-I (Element of Marketing) | List-II (Features) |
| (a) Place (Distribution) | 1. Warehouse |
| (b) Promotion | 2. Publicity |
| (c) Price | 3. Margins |
| (d) Product | 4. Durability or Quality |
| 5. Marketing Mix |
