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16. The final goal of feedback in a communication system is to
Make necessary modifications in the communication process.
Understand more about the content.
Identify the defects of the communicator.
Detect the limitations of the receiver.
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17. The recently launched "Vidya Vahini" is a project related to
School computerisation programme
TV programme related to mass leteracy
Establishment of libraries in rural areas
None of these
18. What do you understand by GRPs?
The number of readers reading an advertisement
The number of advertising insertions in one campaign.
The number of points earned by an advertising campaign
Any one of these
19. "They have high status in the society. Their number is small but thier influence is strong". This is with reference to what kind of audience?
Elite
General
Specialised
20. The name given to the first radio program was
India Radio Times
The Indian listener
Akashvani
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