Communication - Communication - Section 1

Encoding is the process of converting thoughts or information into a communicable form — either verbal (words) or non-verbal (gestures, symbols, tone, etc.). This is a fundamental step in the communication cycle.

• Option A: channelisation
  Incorrect – Channelization refers to choosing a medium or path for message delivery, not converting the message.

• Option B: mediation
  Incorrect – Mediation involves resolving conflicts, not the creation of messages.

• Option C: encoding
  Correct – Encoding is the transformation of ideas into a symbolic form to convey a message.

• Option D: decoding
  Incorrect – Decoding is the process of interpreting the encoded message by the receiver.

Social environment plays a vital role in communication effectiveness. Respect, shared understanding, cultural norms, and social relationships shape how messages are sent and received.

• Option A: economic environment
  Incorrect – While economic factors may indirectly influence communication infrastructure, they are not essential for effective interpersonal communication.

• Option B: political environment
  Incorrect – A political environment may impact media or policy but doesn’t directly support daily communication.

• Option C: social environment
  Correct – A conducive social environment fosters openness, trust, and clarity.

• Option D: multicultural environment
  Incorrect – Multiculturalism enriches communication but can also introduce complexity unless the social environment is supportive.

Video conferencing enables real-time two-way communication with both audio and visual components. Participants can see and hear each other, ask questions, and engage in interactive discussions.

• Option A: Visual one way
  Incorrect – One-way visual communication would be like watching a recorded video or a slideshow with no interaction.

• Option B: Audio-Visual one way
  Incorrect – One-way audio-visual refers to something like a television broadcast or a webinar with no response from viewers.

• Option C: Audio-Visual two way
  Correct – Video conferencing allows real-time interaction with both sight and sound between two or more participants.

• Option D: Visual two way
  Incorrect – This implies only visual interaction without audio, which is not typical of video conferencing.

The Makhanlal Chaturvedi National University of Journalism and Communication is a well-known public university located in Bhopal, Madhya Pradesh. It is dedicated to media and communication studies.

• Option A: Lucknow
  Incorrect – There is no such specialized journalism university in Lucknow by that name.

• Option B: Bhopal
  Correct – MCNUJC is headquartered in Bhopal.

• Option C: Chennai
  Incorrect – Chennai has other prominent institutions but not this university.

• Option D: Mumbai
  Incorrect – Mumbai hosts several media institutes, but not MCNUJC.