PREVIOUS YEAR SOLVED PAPERS - July 2018
81. The G.E. Business Model is explained on which one of the following parameters?
- Option : A
- Explanation : GE Variant: the General Electric Business Screen: The General Electric Corporation with the management consulting company McKinsey & Co has developed another portfolio type planning model, Davidson (1997), for example, suggests that the GE matrices overcome some of the disadvantages of the BCG model by incorporating a broader range of measures. The GE business screens can be used to classify SBUs or major products based upon two key factors: market attractiveness and business position.
Market Attractiveness: This includes market share (as with the BCG model), market size, the degree of difficulty in entering the market, the competitors (number, type, size, current and potential future ones), technological requirements (and speed of technological change), external environmental factors, and profit margins.
Business Position: This includes market share (as with the BCG model), the size of the SBU, the strength of differential advantage, research and development capabilities, production and operational capacity, quality of financial management (cost control), core competencies and expertise within the organization.
- Option : D
- Explanation : Kinds of discounts given on prices are as follows:
∎ Quantity Discount: It is offered to those customers who buy bulk quantity or larger quantities.
∎ Cumulative Quantity Discount: When the seller offers a discount which increases as the cumulative quantity increases.
∎ Cash Discount: It is a discount given to those customers who are regular and always prompt in paying their bills.
∎ Seasonal Discount: The discount given to customers who purchase during the off-season is called as seasonal discount. This kind of discount is promoted to eliminate the seasonal fluctuations and motivate customers to make purchases even in the off-season.
∎ Functional Discount: It is also called as Trade Discount. This discount is offered by the manufacturer to trade channel members if they will perform certain functions determined by the manufacturer.
| List-I | List-II |
| (a) Focus of PM | (i) Development attitude by making people contribute their best. |
| (b) Focus of HRM | (ii) Exercising it as a functional area of management. |
| (c) Philosophy of PM | (iii) Exercising it as humane management. |
| (d) Philosophy of HRM | (iv) Profit maximization by controlling people. |
CODES
| (a) | (b) | (c) | (d) | |
| 1 | (ii) | (iii) | (iv) | (i) |
| 2 | (iii) | (ii) | (i) | (iv) |
| 3 | (iv) | (i) | (ii) | (iii) |
| 4 | (i) | (iii) | (iv) | (ii) |
- Option : C
- Explanation : Behaviourally Anchored Rating Scales: Behaviourally Anchored Rating Scales (BARS) are ‘descriptions provided on appraisal forms and surveys which describe a precise level of performance’. These are designed to reduce the rating errors of conventional scales. The scale includes number of performance dimensions like leadership, teamwork, communication, initiative, adaptability, etc. BARS were developed with the hope of improving rater accuracy by providing jobrelated behavioural anchors and altering the format of rating scales.
