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21. Who developed the 4 Ps of marketing?
J. R. Betty
Hanson
McCarthy
Peter F. Drucker
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22. What are the advantages of online marketing?
Making the location of Marketer Irrelevant
Increasing feedback
Making the size of Marketer Irrelevant
All of the above
23. Channels of distribution are known as
Trade Channel
Proper Channel
Path Channel
None of these
24. The choice of marketing mix depends upon
Marketing organization structure and information system
Marketing objectives
The marketing environment of the organization
25. Marketing characteristics are
Product market segmentation
Need-based marketing strategy
Profit-orientation
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