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16. Which of the following factors affects the planning of the marketing program?
Marketing Strategy
Marketing Mix
Demand Variable
All of the above
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17. Product line covers
Departmental Stores
One Price Retailer
General Retailer
18. The promotion mix involves to
Advertising
Sales Promotion
Personal Selling
19. The principal function of an electronic market is to facilitate the search for the
Required Product or Service
Required Marketing
Required Market
20. Which are the barriers to on-line Marketing?
Security
Infrastructural Barriers
Customers Resistance
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