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56. Which is the first Ps of Marketing mix as per McCarthy?
Product
Promotion
Price
Place
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57. Which are the barriers to the adoption of online Marketing?
Lack of availability of skills
Lack of availability of funds
Lack of availability of technology
Art of recording
58. Pricing objectives consists
Price stabilization
Targeted rate of return
Skim the cream
All of the above
59. Which is the element of modern marketing?
It emphasizes the mutuality of benefit
It is customer-oriented
60. Marketing mix involves
Product mix
Promotion/Promotional mix
Service mix
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