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51. The modern concept of marketing consists
Co-ordination
Decision
Responsibility towards customers
All of the above
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52. Which concept of marketing is product-oriented?
The old concept of marketing
Entity concept of business
The modern concept of marketing
53. A brand includes
Combination of Name and Symbol
Design
Symbol or Number or Words
54. Which factors determine the building up of a sales organization?
Size of the Unit
Organizational Policy of the Management
Traditions and customs
55. Which are the selling tasks?
Outside order taking
Inside order taking
Product delivery
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