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46. Which is not a part of Promotional Media?
Cost
Publication
Printing
Broadcasting out-of-home
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47. The factors that guide a marketer's decision in selecting a promotion mix which are
Buyer readiness stage
Overall marketing strategy
Nature or the Product Market
All of the above
48. Modern Marketing consists
Marketing Strategy and Research
Marketing effectiveness
Brand Management
49. Which is the factor of Pricing decisions?
Controller
Style and appearance prime consideration
Flexibility in production
50. What is the use of the Internet in Marketing?
In Product and Market Extension
In-Market Testing
In Market Research
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