Marketing Management - Marketing Management Section 1

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56. The life cycle concept places particular emphasis on risks. For management in any firm, of failing to cultivate invention and innovation" this statement refers to

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57. The most structured marketing problems are likely to be those dealing with

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58. Internet Marketing does not deal

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59. Internal marketing environment includes
 (i) Employees
 (ii) Markets
 (iii) Service provider
 (iv) Local shareholder
 (v) Consumer

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60. "A marketing policy is a statement of a course of action which will be followed under a given set of circumstances." Who said it?

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