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56. The life cycle concept places particular emphasis on risks. For management in any firm, of failing to cultivate invention and innovation" this statement refers to
Product Cost Plan
Market Segmentation
Product Life Cycle
Product Price Policy
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57. The most structured marketing problems are likely to be those dealing with
Product
Promotion
Place
Price
58. Internet Marketing does not deal
Advertising
Interactive Marketing
E-mail Marketing and Web advertising
Display Advertising
59. Internal marketing environment includes (i) Employees (ii) Markets (iii) Service provider (iv) Local shareholder (v) Consumer
i, ii and iii
i, iii and iv
ii, iii and iv
60. "A marketing policy is a statement of a course of action which will be followed under a given set of circumstances." Who said it?
William J. Stanton
McCarthy
Manson and Rath
None of these
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