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51. Element of promotion mix (i) Personal selling (ii) Sales promotion (iii) Public relations (iv) Direct mail (v) Trade fairs and exhibitions (vi) Advertising
i, ii, iii and iv
ii, i, iv, and v
iii, iv, v and vi
All of the above
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52. Assertion (A). Marketing occupies an important position in the organization. Reason (R). Marketing is the function of business concerned with the creation of a consumer.
Assertion (A) and Reason (R) both are true.
Assertion (A) is true but Reason (R) is not true
Assertion (A) is not true but Reason (R) is true
Assertion (A) and Reason (R) both are untrue.
53. A market segment should be (i) Measurable (ii) Durable (iii) Sizeable (iv) Accessible (v) Profitable
i and v
ii and iii
i, ii and iv
All of these
54. Micromarketing environment include (i) Suppliers (ii) Consumer (iii) Service provider (iv) Local share holder
i and ii
i, ii and iii
ii, iii and iv
55. MRP stands for
Management Resource Planning
Marketing Research Planning
Manufacturing Resource Planning
Material Requirements Planning
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