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0. Evaluate the statements according to Aaker model of defining brand identity/equity: Statement I: A particularly important concept for building brand equity is a brand identity that represents what the brand stands for and promises to customers. Statement II: The core identity is most likely to change as the brand travels to new markets and products. Which of the following options is correct?
Both the statements are correct
Both the statements are incorrect
Statement (I) is correct while Statement (II) is incorrect
Statement (I) is incorrect while Statement (II) is correct
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