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Manag., November-2017 – Q25

0. Which one of the following is a system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings?

  • Option : A
  • Explanation : Value Network: A value network is a visualization of the network through a simple mapping tool that shows its members and their relationships. Kotler and Keller define the value network as “a system of partnerships and alliances that a firm creates to the source, augment, and deliver its offerings.” The value network of an SME includes the SME’s suppliers, the suppliers of the suppliers, and the customers.
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