Manag., July-2018 – Q84

84Match the items of List-II with the items of List-I and suggest the correct code:

List-I(Marketing and Business Practices)	List-II (Meaning)
(a) Customer partnering	(i) Working more closely with customers to add value to their operations.
(b) Uncovering	(ii) Using data mining and other analytical methods to develop deep insights into customers and how they behave.
(c) Broadening	(iii) Studying “best practice companies” to improve performance.
(d) Benchmarking	(iv) Factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise.

Option : B
Explanation :

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