Manag., July-2018 – Q84
0. Match the items of List-II with the items of List-I and suggest the correct code:
| List-I(Marketing and Business Practices) | List-II (Meaning) |
| (a) Customer partnering | (i) Working more closely with customers to add value to their operations. |
| (b) Uncovering | (ii) Using data mining and other analytical methods to develop deep insights into customers and how they behave. |
| (c) Broadening | (iii) Studying “best practice companies” to improve performance. |
| (d) Benchmarking | (iv) Factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise. |
