Manag., January-2017-Q39

39Match the items of List–I with List-II and identify the code of correct matching:

List–I	List–II
(a) Consistent actions one time	1. A perspective
(b) It reflects the decision of the firm to offer particular products or services in particular markets.	2. A ploy
(c) A maneuver intended to outwit a competitor	3. A position
(d) A view of what the organization is to become	4. A pattern

Option : C
Explanation : Mintzberg has identified the 5 P’s of strategy. Strategy could be: a plan, a pattern, a position, a ploy, or a perspective.
1. A plan, “How do I get there?”
2. A pattern, as emerging out of actions consistent over time.
3. A position, that is, it reflects the decision of the firm to offer particular products or services in particular markets.
4. A ploy, a manoeuvre intended to outwit a competitor.
5. A perspective, that is, a vision and direction, a view of what the company ororganization is to become.

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