Manag., January-2017-Q39
0. Match the items of List–I with List-II and identify the code of correct matching:
| List–I | List–II |
| (a) Consistent actions one time | 1. A perspective |
| (b) It reflects the decision of the firm to offer particular products or services in particular markets. | 2. A ploy |
| (c) A maneuver intended to outwit a competitor | 3. A position |
| (d) A view of what the organization is to become | 4. A pattern |
- Option : C
- Explanation : Mintzberg has identified the 5 P’s of strategy. Strategy could be: a plan, a pattern, a position, a ploy, or a perspective.
1. A plan, “How do I get there?”
2. A pattern, as emerging out of actions consistent over time.
3. A position, that is, it reflects the decision of the firm to offer particular products or services in particular markets.
4. A ploy, a manoeuvre intended to outwit a competitor.
5. A perspective, that is, a vision and direction, a view of what the company ororganization is to become.
