Manag., January-2017-Q24 Multiple Choice Questions

Option : A
Explanation : Brand Associations: All brand-related thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand node.
Brand Contact: Any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the offering.
Brand Dilution: When consumers no longer associate a brand with a specific product or highly similar products or start thinking less favorably about the brand.
Brand Elements: Those trademarkable devices that serve to identify and differentiate the brand such as a brand name, logo, or character.
Brand Equity: The added value endowed to products and services.
Brand Extension: A company’s use of an established brand to introduce a new product.
Brand Image: The perceptions and beliefs held by consumers, as reflected in the associations held in consumer memory.
Brand Personality: The specific mix of human traits that may be attributed to a particular brand.
Brand Portfolio: The set of all brands and brand lines a particular firm offers for sale to buyers in a particular category.
Brand Promise: The marketer’s vision of what the brand must be and do for consumers.
Branding Strategy: The number and nature of common and distinctive brand elements applied to the different products sold by the firm.
Brand Knowledge: It consists of all thoughts, feelings, images, experiences, beliefs and so on that become associated with the brand.
Brand Line: All products original as well as line and category extensions sold under a particular brand name.
Brand Personality: The specific mix of human traits that may be attributed to a particular brand.

List–I	List–II
(a) Brand elements	1. The marketer’s vision of what the brand must be and do for consumers.
(b) Brand line	2. All products, original as well as line and category extensions, sold under a particular brand name.
(c) Brand personality	3. Those trademarkable devices that serve to identify and differentiate the brand.
(d) Brand promise	4. The specific mix of human traits that may be attributed to a particular brand.