Explanation : Blum and Naylor (1968) define attitude as:
“The beliefs, feelings and action tendencies
of an individual group of individuals towards
objects, ideas, and people. Quite often persons
and objects or ideas become associated with
the minds individuals and as a result attitudes
become multi-dimensional and complex”.
Attitudes provide the ‘frame of reference for
a person’s life, all that he thinks, feels, sees
and does is consistent with the reference.
Attitudes involve organization of motivational,
emotional, perceptive and cognitive
processes.