Manag., December-2019 – Q61

  • Option : C
  • Explanation : The information collected directly for the first time for a specific purpose is primary data. The primary data is collected through questionnaire interviews, consumers, dealers, company’s record. The primary data are real and specific. The following are the methods of collecting primary or new data:
    (a) Experimentation.
    (b) Observation.
    (c) Surveys—mail, telephone, personal
    (d) Motivational research techniques interviews.
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