Manag., December-2019 – Q61
- Option : C
- Explanation : The information collected directly for the
first time for a specific purpose is primary
data. The primary data is collected through
questionnaire interviews, consumers, dealers,
company’s record. The primary data are real
and specific. The following are the methods
of collecting primary or new data:
(a) Experimentation.
(b) Observation.
(c) Surveys—mail, telephone, personal
(d) Motivational research techniques interviews.
