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0. Given below are two statements, one labeled as Assertion (A) and the other labeled as Reason (R). Read the statements and choose the correct answer using the code given below. Assertion (A): The marketing costs of reaching loyal consumers are much lower because the firm does not have to spend money on advertising and promotion campaigns to attract these customers. Reason (R): A high level of brand loyalty does not insulate the firm from the competition. Code:
Both (A) and (R) are correct and (R) is the right explanation of (A).
Both (A) and (R) are correct, but (R) is not the right explanation of (A).
(A) is correct, but (R) is incorrect.
Both (A) and (R) are incorrect.
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