Manag., November-2017 – Q25
- Option : A
- Explanation : Value Network: A value network is a visualization of the network through a simple mapping tool that shows its members and their relationships. Kotler and Keller define the value network as “a system of partnerships and alliances that a firm creates to the source, augment, and deliver its offerings.” The value network of an SME includes the SME’s suppliers, the suppliers of the suppliers, and the customers.
