Classical

June 2015 - Paper 3

26:  

A marketing network consists of :

A.

The tasks to devise marketing activities.

B.

The tasks of hiring, training and motivating employees.

C.

The activities that help in designing and implementing the marketing programmes.

D.

The company and its supporting stakeholders with whom it has built mutually profitable business relationships.

 
 

Option: D

Explanation :

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27:  

Target marketing involves which of the following activities ?

(a) Market positioning

(b) Market targeting

(c) Market behavior

(d) Market segmentation

Code :

A.

(a) and (b)

B.

(b) and (d)

C.

(a), (b) and (d)

D.

(b), (c) and (d)

 
 

Option: C

Explanation :

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28:  

The pricing strategy which adjusts the basic price to accommodate differences in customers, products and locations is called:

A.

Differentiated pricing

B.

Promotional pricing

C.

Geographical pricing

D.

Price discounts and allowances

 
 

Option: A

Explanation :

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29:   Horizontal marketing system comprises of :
A.

the producer, wholesaler and retailer acting in a unified system.

B.

multichannel marketing.

C.

two or more marketing channels to reach one or more customer segments.

D.

two or more unrelated companies put together resources to exploit an emerging market.

 
 

Option: D

Explanation :

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30:  

Match the items of List - I with the items of List - II :

List – I

List – II

(a) Face-to-face interaction with one or more prospective purchasers

(i) Sales promotion

(b) Any paid form of nonpersonal promotion

(ii) Public relations

(c) Short-term incentives to encourage purchase

(iii) Personal selling

(d) Programmes to promote company's image

(iv) Advertising

Codes:

 

 

A.

(iii) (iv) (ii) (i)

B.

(iii) (iv) (i) (ii)

C.

(ii) (i) (iii) (iv)

D.

(ii) (iii) (i) (iv)

 
 

Option: B

Explanation :

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