In addition to motivation, learning and memory, which one of the following is included in the main psychological processes affecting consumer behavior ?
A. | Perception |
B. | Life cycle |
C. | Life style |
D. | Social class |
Option: A Explanation : Click on Discuss to view users comments. |
Match the items of List - I with the items of List - II :
List – I |
List – II |
(a) Geographic Segmentation |
(i) Gender, income, religion |
(b) Demographic Segmentation |
(ii) Knowledge, attitude, response |
(c) Psychographic Segmentation |
(iii) Regions, cities, neighborhoods |
(d) Behavioral Segmentation |
(iv) Lifestyle, personality traits, values |
Codes: |
|
A. | (ii) (iv) (iii) (i) |
B. | (ii) (iv) (i) (iii) |
C. | (iv) (ii) (i) (iii) |
D. | (iv) (i) (ii) (iii) |
Option: B Explanation : Click on Discuss to view users comments. |
Which one of the following is not a stage in the product life cycle ?
A. | Introduction |
B. | Growth |
C. | Equilibrium |
D. | Decline |
Option: C Explanation : Click on Discuss to view users comments. |
Which one of the following is correct statement in respect of co-branding?
A. | Co-branding is an umbrella branding of goods of a company. |
B. | In co-branding, two or more well-known existing brands are combined into a joint product. |
C. | Co-branding is the process of combining two brands for promoting brand equity. |
D. | All of the above |
Option: B Explanation : Click on Discuss to view users comments. |