Classical

June 2015 - Paper 3

56:  

In addition to motivation, learning and memory, which one of the following is included in the main psychological processes affecting consumer behavior ?

A.

Perception

B.

Life cycle

C.

Life style

D.

Social class

 
 

Option: A

Explanation :


57:  

Match the items of List - I with the items of List - II :

List – I

List – II

(a) Geographic Segmentation

(i) Gender, income, religion

(b) Demographic Segmentation

(ii) Knowledge, attitude, response

(c) Psychographic Segmentation

(iii) Regions, cities, neighborhoods

(d) Behavioral Segmentation

(iv) Lifestyle, personality traits, values

Codes:

 

 

A.

(ii) (iv) (iii) (i)

B.

(ii) (iv) (i) (iii)

C.

(iv) (ii) (i) (iii)

D.

(iv) (i) (ii) (iii)

 
 

Option: B

Explanation :


58:  

Which one of the following is not a stage in the product life cycle ?

A.

Introduction

B.

Growth

C.

Equilibrium

D.

Decline

 
 

Option: C

Explanation :


59:  

Which one of the following is correct statement in respect of co-branding?

A.

Co-branding is an umbrella branding of goods of a company.

B.

In co-branding, two or more well-known existing brands are combined into a joint product.

C.

Co-branding is the process of combining two brands for promoting brand equity.

D.

All of the above

 
 

Option: B

Explanation :


60:  

Assertion (A) :

Job evaluation is essentially a job rating process, not unlike the rating of employees.

Reasoning (R) :

Job evaluation is a practice which seeks to provide a degree of objectivity in measuring the comparative value of jobs within an organization and among similar organizations.

 

A.

Both Assertion (A) and Reasoning (R) are correct

B.

Both Assertion (A) and Reasoning (R) are incorrect

C.

Assertion (A) is correct, but Reasoning (R) is incorrect

D.

Reasoning (R) is correct, but Assertion (A) is incorrect

 
 

Option: A

Explanation :




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