UGM June 2019 Q76
0. Fine speciality store falls into:
- Option : A
- Explanation : Price is a key positioning factor and must be decided in relation to the target market, the mix of products and services, and the competition. All retailers would like to achieve both high volumes and high gross margins, but the two don’t usually go together. Most retailers fall into the high markup, lower-volume group (fine speciality stores) or the low-markup, higher-volume group (mass merchandisers and discount retailers). Some retailers offer everyday low pricing (EDLP) while others use high-low sale pricing; EDLP can be more profitable for supermarkets in certain situations. “Breakthrough Marketing: Target” describes how Target hits the retail sweet spot with low prices and differentiated products.
