UGC NET COMMERCE November 2017(Paper-II) Q30
0. Match the items of List-I with the items of List-II and denote the code of correct matching:
| List-I | List-II |
| (a) Basic Product | (i) Set of attributes and conditions buyers normally expect |
| (b) Expected Product | (ii) Possible augmentation and transformation the product might undergo in future |
| (c) Augmented Product | (iii) Exceed customer expectations |
| (d) Potential Product | (iv) Converting core benefits into product |
CODES
| (a) | (b) | (c) | (d) | |
| 1 | (iii) | (iv) | (i) | (ii) |
| 2 | (i) | (iii) | (iv) | (ii) |
| 3 | (i) | (iv) | (iii) | (ii) |
| 4 | (iv) | (i) | (iii) | (ii) |
