UGC NET COMMERCE June 2019 Q24
- Option : A
- Explanation : Brainstorming was developed by A.F. Osborn, an advertising executive, to in crease creativity. Brainstorming is used to help groups generate multiple ideas and alternatives for solving problems. This technique is effective because it helps reduce interference caused by critical and judgmental reactions to one’s ideas from other group members.
When brainstorming, a group is convened, and the problem at hand is reviewed. Individual members then are asked to silently generate ideas/alternatives for solving the problem . Silent idea generation is recommended over the practice of having group members randomly shout out their ideas because it leads to a greater number of unique ideas. Next, these ideas/alternatives are solicited and written on a board or flip chart. A recent study suggests that managers or team leaders may want to collect the brainstormed ideas anonymously. Results demonstrated that more controversial ideas and more nonredundant ideas were generated by anonymous than nonanoymous brainstorming groups. Finally, a second session is used to critique and evaluate the alternatives.
