UGC NET COMMERCE July 2018 Q82

0. A reduction from the list price that is offered by a seller to buyers in payment for marketing functions the buyers will perform is known as:

  • Option : D
  • Explanation : Kinds of discounts given on prices are as follows:
    ∎ Quantity Discount: It is offered to those customers who buy bulk quantity or larger quantities.
    ∎ Cumulative Quantity Discount: When the seller offers a discount which increases as the cumulative quantity increases.
    ∎ Cash Discount: It is a discount given to those customers who are regular and always prompt in paying their bills.
    ∎ Seasonal Discount: The discount given to customers who purchase during the off-season is called as seasonal discount. This kind of discount is promoted to eliminate the seasonal fluctuations and motivate customers to make purchases even in the off-season.
    ∎ Functional Discount: It is also called as Trade Discount. This discount is offered by the manufacturer to trade channel members if they will perform certain functions determined by the manufacturer.
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