UGC NET COMMERCE July 2018 Q38
0. When a company treats each single customer as a separate segment, this is called:
- Option : D
- Explanation : Each segment should be large enough to be profitable. Procter & Gamble found a segment of candy consumers that wants a low-calorie product. However, it is too small to justify the investment a line of confections would require. In concept, management could treat each single customer as a separate segment. Actually, this situation, called micromarketing.
