UGC NET COMMERCE January 2017(Paper-II) Q30
0. An elaborated version of the idea expressed in meaningful consumer term is called
- Option : C
- Explanation : Kotler defined these terms as:
(a) Product Idea : A possible product that the company might offer to the market.
(b) Product Concept : An elaborated version of the idea expressed in meaningful consumer terms.
(c) Product Image : The particular picture that consumers acquire of an actual or potential product.
