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UGC NET COMMERCE January 2017(Paper-II) Q27

0. The marketing task which finds ways to alter the time pattern of demand through flexible pricing, promotion and other incentives is called

  • Option : B
  • Explanation : Synchromarketing : When the demand for the product is irregular due to season, some part of the day or hour-basis, causing ideal capacity or overworked capacities, Synchromarketing can be used to find ways to alter the same pattern of demand through flexible pricing, promotion and other incentives. For example, in order to attract the customers between 10 am to 6 pm, restaurants offer happy hour pricing.
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