UGC NET COMMERCE December 2018 Q98

0. Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer using the code given below.
Assertion (A): Purchase decisions are not based on how customers perceive prices but, on the marketers, stated price.
Reason (R): Customers may have a lower price threshold, below which prices signal inferior or unacceptable quality, and an upper price threshold where the product appears not worth the money.

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