UGC NET COMMERCE December 2018 Q56
- Option : C
- Explanation : A marketing channel can be defined as follows:
A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for use or consumption.
The definition bears some explication. It first points out that a marketing channel is a set of interdependent organizations. That is, a marketing channel is not just one firm doing its best in the market—whether that firm is a manufacturer, wholesaler, or retailer. Rather, many entities are typically involved in the business of channel marketing. Each channel member depends on the others to do their jobs.
