UGC NET COMMERCE December 2018 Q41
- Option : B
- Explanation : Three of the strategies for entry into foreign markets — contracts, joint ventures and direct foreign investments — present greater challenges when faced with different goals: social welfare for the developing country and profits for the firm. These market entry strategies may affect multiple market participants and provide the opportunity for a differing risk/reward ratio. The profit potential of each entry mode depends on characteristics of the market to which the strategy is applied.
