UGC NET COMMERCE December 2018 Q2
| LIST-I | LIST-II |
| (a) Rival Firms | (i) External Environments |
| (b) Technology | (ii) Social and Cultural Environment |
| (c) Improving Quality | (iii) Internal Environment |
| (d) Ethics in Business | (iv) Global Environment |
CODES
| (a) | (b) | (c) | (d) | |
| 1 | (ii) | (iii) | (iv) | (i) |
| 2 | (iv) | (i) | (ii) | (iii) |
| 3 | (i) | (ii) | (iii) | (iv) |
| 4 | (iii) | (i) | (iv) | (ii) |
