Marketing Environment Section 2 Q.24

0. Match the following

List-I (Stage of New Product Development)List-II (Features)
(A) Generating New Product Ideas     1. From Customers
(B) Idea Screening   2. Problem
(C) Concept Testing 3. Subject
(D) Test Marketing        4. Market Segmentation

CODES :

 ABCD
(I)1324
(II)3214
(III)1234
(IV)4321

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