Marketing Environment Section 2 Q.19
0. Which statement is/are true?
- A
Product item is a specific version of a product that has a separate name or designation in the seller's list.
- B
Product line is a group of closely related to products which are able to satisfy a class of need, to be used together, to be sold to the same customer groups to be moved through the same distribution channels or fall within given price ranges.
- C
Product mix also referred to as product portfolio, Product mix is the composite of products offered for sale by a firm or a business unit.
- D
All of the above
