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0. "Marketing concept is the recognition on the part of management that all business decisions of the firm must be made in the light of customer needs and wants, hence that all marketing activities must be under one supervision and that all activities of a firm must be co-ordinated at the top, in the light of market requirements." Who refers it?
Lazo and Carbon
Schwartz G.
King R. L.
C. P. Mc Namara
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